Your Customers Help You Make Better Content (If you talk to them) Teacher – Callum Armstrong [Video]

This is Callum Armstrong a marketing coach and social entrepreneur who has over the last 6+ years, built a content marketing agency, coached clients, and started, built and exited a handful of companies.

In his current role, he focuses on helping B2B service businesses to turn their websites into 24/7 customer-getting machines.

And in this episode of useful content, Callum shares with us how to make better content by doing Customer Interviews.

We talk about:
→ The purpose of customer interviews
→ Identifying the right audience
→ How to set up the mechanics of an interview
→ How to use the data for content creation

Callum Armstrong is our Teacher.

Connect with Callum:
https://www.linkedin.com/in/callum-armstrong/

Get Callum’s Customer Interview Toolkit
https://docs.google.com/document/d/12839OMla5Bu6wnahK0F2Qq3F2VZ3JDC3BZV1p5K_fdg/edit#heading=h.yaqnhsjsfb4v

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

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Thanks for listening.

Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios

Host: Juma Bannister
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