Who Is Your Customer and How To Give Them What They Want | Fabian Thorpe

Join our business mentoring programme here: https://thecodehubco.teachable.com/p/the-code-hub-business-mentoring-programme1

Part 2:

Join us in this enlightening episode of our podcast series. Fabian Thorpe, CEO of Code Group, and Scilla Owusu, CEO of Young Entrepreneurs Organisation, dive deep into the nuances of entrepreneurship and creativity. Sponsored by The Code Group, this episode offers a treasure trove of insights for anyone looking to understand the entrepreneurial journey or ignite their creative passions.

What to Expect:

– Expert Insights: Fabian and Scilla share their personal stories, revealing the challenges and triumphs of building their organisations from the ground up.
– Valuable Advice: From strategic decision-making to maintaining personal integrity in business, our guests offer advice that resonates with new and seasoned entrepreneurs.
– Inspiring Stories: Learn how Scilla’s journey through the creative industry led her to champion young entrepreneurs worldwide.
– Dynamic Conversation: Engage with topics on the importance of vision, resilience, and innovation in today’s business environment.
– Future Outlooks: Both leaders discuss what lies ahead for their ventures and the evolving landscape of global entrepreneurship.

📚 Additional Resources:

– The Code Hub Business Mentoring Programme:
https://thecodehubco.teachable.com/p/the-code-hub-business-mentoring-programme1
– In “The Code Hub: Business Mentoring Programme,” Fabian Thorpe serves as a guiding light, imparting sales techniques and the confidence to redefine limits and achieve lasting success.

Episode Timestamps:

– 00:00 Intro
– 01:05 Fabian’s Entry into Business
– 07:54 The 3 Core Markets
– 10:59 Desires of People
– 16:00 Painkillers vs Vitamin Offers
– 25:00 The Irresistible Offer
– 25:52 The Three Takeaways
– 28:26 What We Can Learn From BudLight
– 30:11 Pepsi Ad 2018
– 31:11 How To Use Ai To Create A Customer Avatar
– 40:00 Create Your Dream 100 Client List

🔗 Connect with Our Guests:

– Fabian Thorpe:
– LinkedIn: [fabianthorpe](https://www.linkedin.com/in/fabianthorpe)
– Instagram: [fstcmg](https://www.instagram.com/fstcmg)

About FlowConnect:

FlowConnect is an event put on every month for us to teach and train business owners on how we can help them grow with their sales and marketing.

🙏 Feedback:

Enjoyed the episode? Please leave us a comment below and share your thoughts

👋 Get in Touch:

DM [@fstcmg](https://www.instagram.com/fstcmg) with feedback and ideas, or to share your key takeaways!