USE THESE MARKETING STRATEGIES FOR BUSINESS SUCCESS | With David Franklin | The Business Spotlight [Video]

Welcome to another episode of the Business Spotlight series, where we shine a light on entrepreneurs making a difference. I’m your host, Kay Cote, coming to you from Action Coach in Central Texas. In this insightful episode, we sit down with David Franklin, the visionary CEO of Known RX Health, a company dedicated to transforming the healthcare landscape through enhanced patient information and medication management.

David shares his deeply personal journey to entrepreneurship, fueled by the loss of his father to a medication side effect. This pivotal moment led him to pivot his career towards creating a platform that empowers patients and healthcare providers with vital information, ensuring medication is used safely and effectively. With approximately 4.7 billion prescriptions written annually in the US alone, Known RX Health’s mission has never been more critical.

Discover how David’s approach to equity sharing within his team has cultivated a culture of ownership and collective effort towards achieving the company’s ambitious goals. Listen as he unfolds the evolution of his role amidst the startup’s expansion, revealing the challenges and triumphs of wearing multiple hats and the strategic delegation as the business scales.

David gives us an insider’s look into the art of storytelling in entrepreneurship, emphasizing the critical role of passion and purpose in engaging investors and partners. Learn about his startup’s unique position in the market with its double-sided marketplace, addressing the needs of both consumers and healthcare institutions, and how this innovative approach is creating end-to-end solutions in the healthcare ecosystem.

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