Top Tips for Successful Branding of Startups by James Bridgman [Video]

In this episode, James discusses what’s involved to brand an early-stage business, and what work they themselves should ideally first do before seeking help with branding and communications.

00:00 – Introduction
01:32 – Characteristics of a Typical Startup Business for Branding
02:39 – Preparation Before Seeking Branding Help
04:45 – The Importance of Storytelling in Branding
05:54 – Developing a Communication Strategy
09:24 – Changing Work Expectations and Entrepreneurship Trends
14:40 – Maintaining Brand Focus Without Becoming Boring
20:49 – Involvement in Visual Identity and Design Choices
32:35 – Temporary Designs and Testing Concepts

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