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Episode 603: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk to Kevin Van Trump ( https://x.com/KevinVanTrump ) about his journey from rural farm kid, to commodities trader, to creator of a farm newsletter that’s making $20M/year.

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Show Notes:
(0:45) How Sam met Kevin, then got his mind blown
(2:05) Shaan’s reaction at his 1st Farmcon experience (Corn futures and options trading)
(4:35) The farmer’s theory of the old bear and the young bull
(5:00) How Kevin’s newsletter inspired Shaan to start Milk Road
(6:25) Breaking down The Van Trump Report ($18M ARR run by 4 ppl)
(8:05) Rural farm kid gets into trading
(12:28) Farmers operating at the highest level
(13:50) Ag Swag
(16:18) The Van Trump Business Model “People buy value not price”
(19:00) The customer continuum
(20:43) Poker vs chess
(23:57) The decision to do nothing is still a decision
(25:04) Trader v investor
(28:20) How most people should be building wealth
(32:37) Why the wealthy are getting into agriculture
(33:55) The succession plan for farms
(36:00) The economics of professional bull riding
(39:14) The come up of FarmersOnly
(41:15) How to buy a farm
(44:32) Wearables for livestock
(45:18) Blockchaining farms
(47:55) Kevin’s take on lab-grown meat
(50:00) Opportunity zones: air, shelter, food, water
(52:35) New trend: trade schools
(54:24) Roll ups for wealth creation
(55:30) How to gain new perspectives (purposefully)
(57:50) Windows vs doors

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Links:
• FARMCON – https://www.farmcon.com/
• The Van Trump Report – https://www.vantrumpreport.com/
• AgSwag – https://agswag.com/
• Bid On Beef – https://www.bidonbeef.com/
• AcreTrader – https://acretrader.com/
• Zoetis – https://www.zoetisus.com/

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Check Out Shaan’s Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam’s Stuff:
• Hampton – https://www.joinhampton.com/
• Ideation Bootcamp – https://www.ideationbootcamp.co/
• Copy That – https://copythat.com
• Hampton Wealth Survey – https://joinhampton.com/wealth
• Sam’s List – http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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