Steven Bartlett admits his ‘biggest regret’ on Dragons’ Den after he passed over a business that’s now worth 40 million [Video]

Steven Bartlett has revealed his biggest Dragons’ Den regret is not investing in a business that is now worth a cool £40 million.

The businessman, who grew up in Plymouth, is one of the Dragons who appears on the hit BBC TV show, alongside Peter Jones, Deborah Meaden, Sarah Davies, and Touker Suleyman. 

Bartlett, 32, who began appearing on the show in 2021, owns meal replacement company Huel and Zoe, a personalised nutrition programme. 

Over the last four years, he has invested in several Dragons’ Den businesses that have become very successful but there is one he regrets passing over – especially considering its jaw-dropping net worth in 2025.

Matt Kennedy and Eddie Fisher stepped into the Den in February 2022, hoping to secure financial backing from a Dragon for their natural deodorant business called Fussy. 

The duo managed to secure investments from Peter and Deborah, and, in the wake of their appearance, sold out their …