Seven partners with AdFixus to provide addressable audiences [Video]

The Seven Network is partnering with AdFixus, an Australian identity platform, to provide addressable audiences across all of Seven’s digital properties including 7plus. 

AdFixus allows online businesses to personalise customer experiences and optimise advertising without compromising personal information. Through a privacy-centric identifier, consumers gain control over their data, while businesses benefit from visibility and longevity of their audiences across multiple domains.

Seven West Media director of audience development and growth, Andrew Brain, said: “Partnering with an ambitious Australian tech start-up like AdFixus is a fantastic opportunity. We are committed to taking bold steps to enhance our audience proposition and deliver optimal outcomes for our advertising partners.

“With the incorporation of AdFixus’ solution, we can now offer full addressability across our diverse range of digital properties, such as 7plus and 7NEWS.com.au, which will prepare us for any form of signal loss and privacy reform set to land later …