Secrets Behind McDonald’s Empire [Video]

Controversial Post:

What is the power of McDonalds? As a venture investor & mentor to founders looking to scale their businesses, I love learning from other founders that have successfully scaled their businesses.

So let’s talk Mcdonald’s.

Jamie Oliver got into legal trouble for saying Mcdonald’s food was bad. What I think he meant to say is “processed”.

I mean, you don’t take your partner out for an anniversary dinner to a McDonalds. So, McDonald’s has not positioned itself as the culinary cornerstone in the world.

Their Coke is transported using a specialized transportation method & a strictly monitored chilling process. Even the ratio of syrup is factored for the intake of ice.

Some say, that McDonald’s Coke tastes a little fresher.

The purest say, McDonald’s doesn’t sell real coke.

Whatever your point of view, McDonalds operates a phenomenal business. Very inspirational.

What is their secret source:

1. Guarantee the outcome of the product. Every fry, every burger and every McFizz tastes the same. Everywhere.

2. Keep the menu lean & predictable: this is my favorite McDonald’s tactic. Their menus are fairly lean and predictable. They make some adjustments for sporting tournaments or geographical location. But the bulk is standard and known.

3. They obsess over their customers. In the more developed they have started to introduce the “Green McDonalds” as a fighter brand for Shake Shack and to keep them envogue with the healthy eating movemebt.

You have to admire a business that is this large & successful but still listens.

Watch the comment section. Somebody is going “Google McDonalds” and litter the comment section with “Correction, fact check, blah blah” because they will only watch a video and not read the caption.

Sadly, in the world of AI and search everybody is a keyboard expert.

PS: I discovered the McFeast Deluxe 13years ago at the McDonalds close to Lakeside Mall in Benoni. Its still my go-to meal.

VT

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