Saatchi & Saatchi debut new campaign to drive young voters to the polls Marketing Communication News [Video]

Saatchi & Saatchi has today unveiled new creative work, Voting is Hot AF, to launch non-partisan campaign, Just Vote.

The campaign is powered by green entrepreneur and founder of Ecotricity, Dale Vince, with insight from leading PR & communications agency, Borkowski.

Built on the insight that voting officially makes you hotter – with 40% of 18-24 year olds finding regular voters more attractive* – the work kicks off Just Vote, an urgent campaign to encourage young people to get out and vote in the 4th July general election.

The vibrant and playful OOH and socially-led campaign debuts across the UK this week, and features a varied design world built on the founding principle that ‘hotness’ is both subjective and abstract – just like the decisions we each make at the polls. Every interpretation of ‘hotness’ is celebrated in the creative, just as every vote – and every person who gives AF – should be.

Reimagining the voting trope of the ‘X’ as …