If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand.
First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul began releasing collections under the Fenty x Puma moniker in 2016. While she eventually departed in 2018 to become a major entrepreneur with her own brands, it was announced in March 2023 by the brand’s CEO Arne Freundt that the two were teaming up once again to revive their incredibly impressive successful partnership.
The superstar gave an exclusive to Senior Editor Nikara Johns for the Footwear News September 2023 issue to discuss the vision for her then-upcoming soccer-inspired collection, which was a fresh take on the classic Puma Avanti. “Football is a universal language that brings people together from all over the world, all walks of life, and I wanted to pay homage to that,” she told Johns, with Bob Philion, president …