Entrepreneur and CEO of Tiwajo Industries Ltd., Mrs. Ivy Appiah, has advised aspiring entrepreneurs to embrace innovation and seize opportunities to thrive in business.
Speaking on the topic “Why Become an Entrepreneur?” during Adom FM’s Reboot Your Life Series, she emphasized the importance of clarity, passion, and adaptability in building a successful business.
“As an entrepreneur, you need to be clear about what you want and the type of product you want to sell. Think outside the box, be an innovator, and grab opportunities that come your way,” she advised.
Mrs. Appiah encouraged entrepreneurs to explore multiple streams of income and take bold steps to start their ventures without waiting for external support.
She cautioned against relying on loans to launch businesses, emphasizing the need for market assurance, research, and planning.
“Passion is key; it drives you to go the extra mile. Research your niche, identify loopholes, and find ways to fill them. …