Reality TV rancher says ‘Yellowstone’ ignites ‘craving’ for cowboy lifestyle [Video]

Rancher-turned-reality star Steve McBee shared his thoughts on how the explosive popularity of “Yellowstone” has ignited a Western cultural phenomenon.

The 52-year-old entrepreneur is the founder and owner of McBee Farm and Cattle, a farming and ranching empire on 40,000 acres of land in Missouri. McBee stars alongside his four sons — Steven Jr., Cole, Jesse and Brayden — in the reality series “The McBee Dynasty: Real American Cowboys,” which has been called the “real-life Yellowstone.”

During an interview with Fox News Digital, McBee reflected on “Yellowstone’s” role in creating a “craving” for the cowboy lifestyle.

“I think what ‘Yellowstone’ has done … I think, at the end of the day, it’s in all of our DNA and genetics — farming and ranching. It’s how we survive,” he said. “Raising the food, raising the cattle.

‘YELLOWSTONE’ …