Personal Branding Masterclass 2024

Future-Ready Brand Kit – Remixable Template: http://philp.al/brand
Try Adobe Express: http://philp.al/try-express

Adobe Color: http://color.adobe.com
Adobe Firefly: http://firefly.adobe.com

Client example: Lupe Monroy: http://lupemonroy.com
Client example: Teresa Au: http://teresaau.com

Welcome to the ultimate guide on how to build your personal brand using Adobe Express! In this masterclass, I’ll show you step-by-step how to position, build, and promote your brand, just like I’ve done for nearly 400 people and companies around the world.

In this video, I’m returning to my roots in personal brand building, focusing on various professionals including bloggers, creators, coaches, consultants, keynote speakers, interior designers, real estate agents, health and nutrition experts, and those in the food and beverage, media, and entertainment industries.

With the right guidance and tools, you can achieve a lot independently. That’s why I’ve partnered with Adobe Express, an incredible free platform that makes creating standout content for your brand and business easy and fun.

What You’ll Learn:

• Brand Positioning: Establish a strong foundation for your brand.
Mood Boards: Create visual inspiration for your brand identity.

• Choosing Colors: Use photography to guide your color choices and leverage Adobe tools for color sampling.

• Brand Photography: Learn how to take and select photos that represent you in your element.

• Stock Photography and AI: Source and create on-brand stock photography using generative AI.

• Logos and Fonts: Design logos and choose fonts with Adobe Express templates and font library.

• Integration: See your brand elements come together on your website and social media.

• Printed Goods: Design business cards and other printed materials using Adobe Express.

Adobe Express offers a seamless way to create professional-looking content. I’ve been an ambassador for over three years and continue to be amazed by its capabilities. In this video, I’ll demonstrate how to use Adobe Express to bring your brand to life.

Share your branding journey in the comments below. I’m here to help with any questions you might have. If you found this video helpful, please give it a like, subscribe to my channel, and hit the notification bell for more videos on branding.

🎬 Chapters:
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0:00 Introduction
1:05 Brand Positioning Foundation
2:45 Using AI to Craft Your Brand Sentence
4:32 Building Your Brand: Creating a Mood Board
6:30 Choosing Colors for Your Brand
11:13 Brand Photography: Capturing Your Essence
16:54 Designing a Logo and Choosing Fonts
20:23 Designing Print Materials and Mockups
22:25 Adobe Express: The Essential Tool
22:45 Conclusion

Phil deconstructs digital marketing and social media to empower leaders, corporations, employees, and entrepreneurs. His insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few. Phil has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, Cairo, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles.

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