Overcoming Business Setbacks with Serial Entrepreneur Brad Pedersen

Failures might knock you down, but the real test is how you rise. In this episode, Brad Pedersen, founder of Lomi, shares the crucial lessons of his entrepreneurial journey, including overcoming bankruptcy three times, and explains how learning from failure can lead to building a more robust business model.

We discuss:
00:00 Intro
00:43 Brad Pedersen’s entrepreneurial journey
04:09 Lessons from bankruptcy and rapid growth
06:35 Nature versus Nurture in Entrepreneurship
09:59 Changed approach to entrepreneurship after a big exit
13:24 The need to slow down and trust the process
17:35 Business growth and stress
20:30 Importance of not skipping systems
24:18 Brad’s definition of success
29:15 Reflection and Life Audit

ABOUT BRAD PEDERSEN
Brad Pedersen is an entrepreneur with a knack for innovation and sustainability. In 2008, he founded a leading toy company in Canada and later merged it to co-found Basic Fun. Brad also co-founded Pela, where he introduced sustainable phone cases, creating a new market category valued at $100M.

His latest success is launching the Lomi, the world’s first smart waste kitchen composter, through a $9.8M crowd-sourced campaign. Brad lives in British Columbia, where he enjoys the outdoors and focuses on making a positive impact through his community-driven businesses.
LinkedIn: https://www.linkedin.com/in/bradleypedersen
Website: https://www.bradpedersen.com/

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