Intellectual Property Strategy is a Business Strategy [Video]

Intellectual property rights can add value to a business, set your business apart from competitors, increase revenue and leveraging power, attract investors, and deter infringement lawsuits. In the overall economy, intellectual property-intensive industries tend to generate more money and offer greater fringe benefits to employees. Join us for this informative session and learn about the importance of protecting the intellectual property of your small business and the options that might apply to your business.

The United States Patent and Trademark Office (USPTO) will overview the four major types of intellectual property (IP) with an emphasis on copyrights and discuss why innovators and entrepreneurs should consider them in business planning. You will learn about online and local resources available to inform and guide your efforts to identify and protect your intellectual property.

Topics include:

– Business benefits of protecting intellectual property for innovators and entrepreneurs.
– Overview of the intellectual property types to include patents, trademarks, copyrights, and trade secrets.
– Tools to help you determine your intellectual property needs.
– Online and local resources available to inform and assist small businesses.

Speaker(s):
– Wade Miles, Primary Patent Examiner and Assistant Outreach Coordinator, United States Patent and Trademark Office (USPTO)
– Andrew Moore, Attorney-Advisor, United States Patent and Trademark Office (USPTO)
– Emma Stoltenberg, Lead Reference Librarian and Patent and Trademark Lead Representative, State of Arizona Research Library