How to Do an Inclusive Website and Social Media Audit to Improve Conversions [Video]

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This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs.

I’ve been an inclusive marketing strategist and consultant for the last seven years. I’m also a consumer with several identities that are part of underrepresented and underserved communities.

And I can’t tell you the number of times I’ve been on brand websites and social channels exploring whether or not I should buy something, only to decide “this brand isn’t for me” based upon something I saw or didn’t see.

Once, I was sitting with my credit card in hand while clicking through to a brand’s Instagram account from a sponsored post, only to quickly put my card away because I didn’t see anyone in the imagery that looked like …