How This Generational Alcohol Brand Built a [Video]

How This Generational Alcohol Brand Built a Devoted Following By Leaning Into Hip-Hop Culture

Brett Berish, the dynamic CEO of Sovereign Brands, comes from a family with a long history in the wine and spirits industry.

Yet he forged his own path, building a brand empire through creativity, resilience, and a passion for authenticity.

Known for his innovative approach and unconventional strategies, Berish has established Sovereign Brands as a powerhouse in the luxury beverage industry, with notable successes like Luc Belaire, Bumbu Rum, and McQueen and the Violet Fog gin.

His journey has been defined by taking risks, embracing failure, and nurturing organic connections with cultural icons like Rick Ross, Lil Wayne, and Jay-Z.

Watch now to learn about embracing authenticity, learning from past “failures”, and staying true to the brand.