Winning Gold at The Drum Awards for Agency Business in the Entrepreneur category is Verb. Here’s how, in its own words, it went from nothing to industry-leading in six years.
In 2018, armed with only their bank accounts and credit cards, Shannon Jones and Yadira Harrison had left their roles at an experiential marketing agency with the goal of truly making inspiring and different work. They calculated that they could keep their business afloat for 100 days before they’d need to do something else. Three days later, they signed Nielsen, Amazon and Lyft.
Fast-forward to now: Shannon, Yadira and the 85-person strong Verb team is regularly turning out headline-grabbing work that leaks on Reddit and breaks on TMZ.
This top-of-line work includes the Hello Seven Millionaire Summit 2024, back for its second year after 99% attendee satisfaction in 2023. Shannon and Yadira architected the summit alongside visionary founder and author …