How Much Do Online Business Owners Make? [Video]

Photo Credit: Jacob Lund / Shutterstock

In recent years, there has been a noticeable surge in individuals embarking on new business ventures. This uptick began in mid-2020, spurred by various factors, including record-low interest rates, increased reliance on digital tools, and changes in workforce dynamics. While subsequent interest rate hikes have cooled many aspects of the economy, they’ve had little effect on new business formations, which remain at near-record highs. Consequently, more individuals are exploring opportunities in entrepreneurship, but many lack visibility into how much these new business ventures might actually earn.

To help prospective business owners better understand their earning potential, Flippa—the largest online marketplace for buying and selling businesses—analyzed its internal data of more than 25,000 profitable businesses listed on its platform over the past two years. Below is a breakdown of the findings.

Revenue by Business Type

E-commerce, service, and SaaS businesses generate the highest revenues

Source: Flippa marketplace listings 3+ years old (2022–2024) | …