How I Democratized Philanthropy With Bottled Water

Empowering consumers to drive philanthropy through everyday purchases transforms charity from a niche activity to a universal movement.

Peter Thum’s Ethos Water journey illustrates a pioneering approach to philanthropy, where every bottle sold contributes to water projects in developing countries. By aligning the simple act of purchasing bottled water with a charitable cause, Ethos Water has effectively broadened the scope of philanthropy to include the general public. This model of ‘consumer-powered philanthropy’ has proven impactful, turning millions of ordinary transactions into a force for global change. The initiative’s success, particularly its partnership with Starbucks, highlights a shift towards more accessible and participatory forms of giving. As of now, such ventures are not just about providing aid; they’re about creating a sustainable model where every individual can play a part in solving global challenges, thereby democratizing philanthropy on an unprecedented scale.

🎧 Don’t miss this compelling episode of Forward Obsessed on your favorite podcasting app.

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Peter Thum, Founder of Ethos Water, on the Forward Obsessed Podcast with Pete Sena and David Salinas.

Watch the full episode here:

https://youtu.be/YLyd9dm8RSE

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