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Edmonton students build aromatherapy company [Video]

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Marketing for Entrepreneurs

The next generation of entrepreneurs isn’t waiting around to learn how to develop their passion. 

At Lillian Osborne High School in south Edmonton, 20 students each pitched in $10 to get their aromatherapy roller company Aura off the ground. 

The stakeholders double as executives: Grade 12 students May Sharma and Sean Choeni are the CEO and vice president of sales, respectively. 

“The whole process – from production to marketing to financial statements and taxes – everything the students get to learn,” Sharma told CTV News Edmonton in a recent interview. 

Most impressive to their sponsor teacher is the fact that none will receive school credit for the personal time they’ve put in; they built Aura through the Junior Achievement program, which helps youth explore and develop entrepreneurship. 

Junior Achievement helped the Lillian Osborne team get the certifications it needed, open bank accounts, and provided guidance through …

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