Disrupting the Podcast Monetization Model with Stephanie Postles

In today’s episode, I’m talking with Stephanie Postles, the CEO & founder of Mission, an award-winning podcast network designed to create, publish, and market meaningful experiences that influence the hardest-to-reach executives in the world.

Before launching Mission, Stephanie worked at Fannie Mae and later at Google, where she managed a $1 billion PnL for the Geo business unit and led a $500M+ divestment. Seeking to start her own venture, Stephanie began blogging on Medium, which eventually led to the creation of Mission.

The company transitioned into podcasting and went on to launch more than 35 shows – using proven storytelling techniques to create custom media experiences for their clients.

But the ingenious part of it all is how Stephanie leverages her podcast network to drive revenue. Unlike most podcast owners, who focus primarily on selling ad space, Stephanie came up with a clever approach to teaming up with enterprise level companies, like Salesforce, Twillo, UPS, Dell, and many more – a strategic partnership model that creates a win/win for all involved.

In this episode, you’ll learn:

✅ What Stephanie has discovered about the fickle nature of platform algorithms from producing 35+ shows and hosting 800+ interviews.

✅ How to handle the tricky relationship between show hosts and sponsors — and why selling ads might not be the best monetization strategy for your podcast.

✅ How to value and sell a digital asset like a podcast for a 3x revenue multiple.

Key Takeaways with Stephanie Postles

00:00 Introduction
02:22 From Corporate Finance to Entrepreneurship
04:18 The Power of Side Projects and Joining Google
07:59 From Blogging to Podcasting
09:00 Insights from Fannie Mae
10:07 Creating and Scaling Podcasts
11:23 Unique Revenue Model: Strategic Partnerships
15:16 Podcast Valuation & Selling for a 2.5X Multiple
21:30 Content Quality and Sponsor Relationships
34:22 Diversifying Content: Spirituality, Parenting, and More
37:51 New Markets and Testing Content Ideas
41:24 Where to Find Stephanie Postles

#stephaniepostles#Mission #podcastmonetization

Want to listen to the full interview with Stephanie Postles? Visit http://justindonald.com/192

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About Stephanie Postles
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Stephanie is the CEO & Founder of Mission, as well as the host of Up Next in Commerce. Prior to Mission, Stephanie worked at Google where she ate at every restaurant on campus, attended all the product parties, and traveled the world. She also managed a $1B PnL for their Geo business unit (includes Maps, StreetView, Local, etc.), led a $500M+ divestment of a satellite company called Terra Bella, and created a multi year product plan for Google’s camera hardware and augmented reality efforts. Outside of work, she loves being a mom to her 3 boys + 1 wild pup, staying up to date on all things crypto, hiking every trail she can find, and trying out the epic restaurants in Austin. To see and hear Stephanie in action, subscribe to Up Next in Commerce.

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