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Marketing for Entrepreneurs

‘Chopped’ program helps food entrepreneurs take next step [Video]

SAN DIEGO (KGTV) — From plan to plate was the City Heights Community Development Corporation’s goal it had in mind when it launched Chopped, an eight-week program aimed at helping local aspiring food entrepreneurs take their businesses to the next level.

“I think that every little bit of help for entrepreneurs is so important,” says Michelle Ascencio, Economic Development Program Manager at City Heights CDC. “Not only are we showing them during the eight week cohort, but we’re connecting them to marketing resources and legal resources. That way they are really set up for success and to sustain their business.”

Those running the program say being an entrepreneur can be overwhelming. Meanwhile, those taking part in it agree.

“I think I could feel very lonely, like being an entrepreneur and like doing your own business,” says Shannon English, local owner of The Delicate Squash.

English branched out on her own …

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