CEO Global Strategies: Engage in corporate activism and social impact initiatives [Video]

Engage in corporate activism and social impact initiatives: Corporate activism involves companies taking a public stance on social, political, or environmental issues that align with their values and stakeholders’ interests. By engaging in corporate activism and social impact initiatives, CEOs can demonstrate their commitment to addressing pressing global challenges and create a positive brand image. For example, Patagonia, an outdoor clothing and gear company, is known for its corporate activism on environmental issues. The company has actively advocated for the protection of public lands, engaged in sustainable business practices, and donated a portion of its profits to environmental causes.

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