BrewDog’s millionaire founder James Watt leans on girlfriend Georgia Toffolo for advice as he launches app allowing ‘normal consumers’ to become paid influencers [Video]

13:01 EDT 17 Jun 2024, updated 13:07 EDT 17 Jun 2024

BrewDog founder James Watt says he leaned on his girlfriend Georgia Toffolo for advice during the development of his new influencer market venture, a month after stepping down as chief executive of the craft beer giant.

On Monday, the entrepreneur announced plans for Social Tip, a new app platform which he said is designed to allow normal consumers to become influencers.

The business will allow Britons who post on social media about brands they like, which are signed up to Social Tip, to be rewarded with money based on the level of engagements.

Mr Watt, who has remained an adviser and non-executive director at BrewDog, said he spoke to the former Made in Chelsea star and influencer, during the creation of the new business.

He claims BrewDog largely ‘grew on word of mouth’ and believes Social Tip will allow companies to grow their audience in a similar way.