Why Your SME Business Needs Video

I’m sure you’ve noticed how many businesses, especially small and medium-sized businesses, are using video content these days.

You might be wondering: what’s so good about video?

Well, we live in a visual world. Nothing draws our eye quite like video. And video content is unique in its ability to communicate emotion and understanding through visual and aural clues we all just get.

Like Entrepreneur Seth Godin says,

“Marketing is a contest for people’s attention.”

And there’s no better way than video to catch your audience’s attention and keep it.

Here’s a great example:

It all starts with engagement. Once your audience is tuned in and listening to you, it’s so much easier to convince and convert them.

But video doesn’t just engage and form a personal connection with your audience. It’s also highly effective at converting that audience.

Over 70% of marketers claim that video performs better than other content when it comes to conversions.

In other words, …