Fresno State students getting taste of business world with pop-up shop [Video]

FRESNO, Calif. (KFSN) — Fresno State students are designing and selling products in a new business class for a client base they know well — students just like them.

“We wanted to offer in this course experimental learning to our students so that they can learn by doing,” says Clinical Professor of Practice in Entrepreneurship Akhil Kanodia.

It’s the inaugural session of “Managing the New Venture,” offered by the Craig School of Business.

“A lot of times, you get to take a class in college where you get to be hands-on and actually create something because a lot of us just make a business out of home,” says Fresno State Marketing major Elisabeth Lemmons. “To be able to have the funds, to be able to have the funds to do this is an amazing opportunity.”

One student works as a manager at her family’s gas station and is already applying the lessons she’s learned …