70. How entrepreneurs create value [Video]

In this episode of Unicorny, host Dom Hawes speaks with Andrew Davies, Chief Marketing Officer at Paddle, about integrating entrepreneurial principles into marketing strategies.

Andrew discusses the benefits of approaching marketing with the mindset of a startup founder, comparing the methodologies of venture capital and private equity, and stressing the importance of growth and innovation.

He shares his journey from launching multiple startups to leading marketing at Paddle, and provides strategies for managing mergers and acquisitions, scaling businesses internationally, and overcoming market-specific challenges.

-Discover how to reframe your marketing plan with an entrepreneurial approach.

-Understand the differences between venture capital and private equity growth strategies.

-Learn the value of experimentation in driving marketing success.

-Get tips on handling mergers and acquisitions and integrating diverse business cultures.

-Explore methods for scaling internationally and tackling market challenges.

Don’t miss this opportunity to gain actionable strategies and valuable lessons from Andrew Davies that can elevate your marketing efforts and drive growth.

Check out more at https://www.unicorny.co.uk/how-entrepreneurs-create-value/